Kingsford trolls the NCAA with charcoal bags honoring Ed O’Bannon

March Madness is right around the corner, and the folks at Kingsford are getting in on the act. Except that the charcoal company is doing it in an unusual way: By trolling the NCAA.Specifically, Kingsford is taking a shot at the college athletics body for its adversarial role in the Ed O’Bannon case. The former UCLA star, who led the Bruins to the 1995 national title, is the original plaintiff in a lawsuit challenging the NCAA’s lack of compensation for using the likenesses of athletes whose college careers are over.Read full article >>

















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